The platform is rolling out a new feature that enables them to cut down on the quantity of artificial intelligence-produced content appearing in their feeds. This initiative comes as the company disclosed that it presently contains in excess of 1 bn content made with AI.
Pilot Phase and Launch
This change is being tested over the following weeks before a widespread launch. This development coincides with a surge in content created by AI, spurred by new video-generation tools.
The Broader AI Trend
Recent reports that nearly 10% of the most rapidly expanding content creators on a popular video site only show AI-generated videos. A considerable share of this material is considered mass-produced AI material, a term for poor-quality, bulk-generated content that is frequently illogical or bizarre.
Our research shows that numerous viewers appreciate content produced via AI tools, including computer-generated images to informative clips, and we aim to provide users the ability to increase or decrease of that, according to their own preferences,” said a company executive.
Volume and Proportions
The service announced that there are now 1.3 billion videos on its service tagged as made with AI. In total, over 100 mn media items are submitted to the platform every day, making clips made by AI a minor part of its total content library.
How to Adjust Settings
Users will be in a position to limit or boost the level of AI content they watch by accessing the “manage topic” setting in the platform and selecting the AI content topic. Additional categories that can already be adjusted under the setting encompass current affairs, style, cosmetics, and dance.
AI Disclosure Rules
The platform’s guidelines oblige users to identify “realistic” AI-generated content, and it forbids dangerous fake videos of celebrities or crisis events. Any authentic-looking AI-generated clip that is unmarked can be deleted under its community policies.
Additionally, the platform will now add an AI-generated tag to content produced via its built-in AI features, or flagged by an collaborative effort for identifying artificial media. This measure is designed to help prevent users from attempting to bypass the labeling process.
AI Literacy Programs
TikTok is additionally establishing a two million dollar awareness program for professionals and organizations to produce educational content about responsible artificial intelligence. This initiative will benefit educational bodies specializing in educating programming and robotics.
Content Safety Approach
The platform has defended its content review process, following discussion over intentions to lay off a large number of safety staff in Britain. The company is planning to cut 439 jobs in its user protection department in its British office, with labor groups and online safety experts expressing worry that humans are being replaced by automated systems.
A company official stated that people-led review would still have a role, but automated tools can protect employees by removing the most graphic content before it is viewed by people. TikTok announced a significant reduction in disturbing and violent content seen by safety staff over the previous year due to reliance on its AI tools.
It is vital to combine humans and technology to keep the platform safe,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to limit contact with unsafe media as quickly as possible, which is where a lot of the machine support is proving valuable process content quickly.”
